When I first pulled out my phone to play a casual puzzle game on a train, I didn’t think much of it. Two years later, I find myself spending a third of my leisure time scrolling through a handful of apps that feel like tiny theatres. In the UK, the average adult now spends roughly 90 minutes a day on mobile gaming, up from 45 minutes in 2020. That jump isn’t just about more time; it’s about a new kind of entertainment ecosystem that blends narrative, competition, and social interaction.